---
title: Wistia
slug: wistia
tagline: All-in-one video marketing platform to host, create, analyze, and convert
  with video.
category: Video Hosting Software
url: https://wistia.com
updated_at: '2026-08-28T22:04:08Z'
---

# Wistia

> All-in-one video marketing platform to host, create, analyze, and convert with video.

- **Category:** Video Hosting Software
- **Vendor:** Wistia, Inc.
- **Website:** https://wistia.com
- **Rating:** 4.6/5 (566 reviews)
- **Capabilities:** AI, API, CLI

## Overview

Wistia is a SaaS video marketing platform that provides hosted video and webinar workflows, in-browser recording and editing (with AI enhancements), lead capture and marketing automation integrations, detailed viewer analytics (heatmaps, engagement, per-viewer tracking), and tools for hosting, embedding, and securing branded video content for marketing teams and enterprises.

## Pros

- Strong video marketing features (lead capture, CTAs, automation integrations)
- Robust analytics (heatmaps, per-viewer tracking, A/B testing)
- Built-in video creation and AI editing tools (recording, auto-clips, dubbing)
- Ad-free, customizable player and playback security options
- APIs and CLI available for automation and integrations

## Cons

- Steep price jumps between tiers (Business to Business + Lead Gen)
- Key features like webinars, SSO and playback protection often reserved for higher plans
- Storage and bandwidth limits may be restrictive for very large libraries
- UI localization support not clearly documented
- No open-source or self-hosted deployment option; SaaS-only

## Features

- Content Management
- A/B Testing
- Password Protection
- Live Streaming
- API Access
- User Permissions
- Privacy Controls
- Mobile Compatibility
- Bulk Upload
- API Support
- Ad Insertion
- Adaptive Bitrate Streaming
- Video Editing
- Social Sharing
- Video Hosting
- Video Analytics
- Customizable Player
- Closed Captioning
- Video Upload
- Video Monetization
- Embedding Options
- Video SEO
- HD/4K Support
- Branding/White Labeling
- Thumbnail Generation
- Playlists & Channels
- Video Transcoding
- Viewer Engagement Tools
- Video Scheduling
- Embed Options

## Pricing

- Free: Free
- Additional user (add-on): $25.0 per month
- Business: $79.0 per month
- Business + Lead Gen: $329.0 per month
- Enterprise: Free

## Who uses it

- Mid Market 46.1%
- Small Business 41.2%
- Enterprise 12.7%

## Deployment

- Cloud / SaaS / Web-Based

## Support

- Email/Help Desk
- Knowledge Base
- FAQs/Forum

## Training

- Documentation

## Languages

English

## Integrations (25)

- AWeber
- BenchmarkONE
- Bubble
- Campaign Monitor
- GetResponse
- Google Analytics
- HubSpot
- HubSpot CMS Hub
- Intercom
- Kajabi
- Keap
- Kissmetrics
- Kit
- Klaviyo
- Pixpa
- Promo.com
- Sitecore Experience Manager
- Squarespace
- Teachable
- Thinkific
- Thinkific Plus
- Unbounce
- Vyond
- Webflow
- Zapier

## Categories

- Video Platform as a Service (VPaaS) Software
- Webinar Software
- Live Stream Software
- Video Hosting Software
- Video Editing Software
- Screen and Video Capture Software
- Video CMS Software

## Vendor

- **Name:** Wistia, Inc.
- **Website:** https://wistia.com
- **Headquarters:** U.S. (Seattle-area)
- **Founded:** 2006
- **Employees:** 51-200