Supermetrics a commencé avec une idée audacieuse : rendre la maîtrise des données marketing simple et accessible aux entreprises du monde entier. Supermetrics est passé d'un petit projet à une plateforme de veille marketing pionnière à laquelle font confiance plus de 200 XNUMX organisations dans le monde, y compris des marques renommées comme Nestlé, Warner Bros et Dyson.
Dès le début, Supermetrics a été motivée par la mission de permettre aux spécialistes du marketing et aux analystes de données d'accéder aux données et de les maîtriser de manière transparente, où qu'ils se trouvent dans leur parcours. Ce qui a commencé comme une solution pour connecter les données marketing est devenu une plate-forme facile à utiliser qui extrait et consolide sans effort les données de plus de 150 plates-formes de marketing et de vente, notamment Google Analytics, Facebook Ads et HubSpot—vers des destinations privilégiées.
À mesure que le paysage marketing continue d’évoluer, il en va de même SupermetricsNotre esprit pionnier et notre dévouement à l'innovation nous ont valu d'être reconnus comme l'une des 2 meilleures sociétés de logiciels EMEA pour 50 par G2024. Et nous ne nous arrêtons pas là.
C’est au cœur de Lavaux, Supermetrics est un engagement en faveur de l'innovation, de la transparence et de la réussite des clients. Nous croyons au pouvoir des données pour raconter des histoires, résoudre des problèmes et créer des opportunités. Notre culture reflète ces valeurs, favorisant un environnement collaboratif où les membres de l'équipe sont encouragés à penser de manière créative et à repousser les limites.
Regarder vers l'avant, Supermetrics continuera à mener la charge en matière d'analyse marketing. Avec des innovations à venir et une présence mondiale croissante, nous nous engageons à aider nos clients non seulement à réussir mais aussi à exceller dans le monde concurrentiel du marketing.
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| Solutions |
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|---|---|
| Segment |
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| Facilité d’utilisation |
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| Déploiement | Cloud / SaaS / Web, ordinateur de bureau Mac, ordinateur de bureau Windows, iPad mobile, iPhone mobile |
| Assistance | 24h/7 et XNUMXj/XNUMX (représentant en direct), chat, e-mail/assistance, FAQ/forum, base de connaissances, assistance téléphonique |
| Formation | Documentation, vidéos, webinaires |
| Langues | Anglais |
How easy the platforms is to use and work with.
The limitations of the system like the amount of connections
Connecting multiple data sources
I love the automation of supemetrics - it makes sharing reports and data quick and easy.
Sometimes the platform will break and become buggy - it may take a while to get this fixed and the customer support can sometimes be on the slower end.
Pulls multiple data sources into the one report
I love that you can pull all metrics together automatically and build then into Google Looker Studio. We report on organic and paid media, so having a system in place to easily pull metrics is so important to how I do reporting for my clients.
It's a little pricy to get all the features.
We need to provide marketing analytics for our clients on a consistent basis and we use Supermetrics to pull the data quickly and easily.
Getting the data I need into Google sheets
Need WhatConverts Connection :) Maybe better Ahrefs connection too.
Dashboard reporting
İt is east to implement and use. Also support team is always reachable.
İt is not for Türkish currency. So it is alittle bit expensive for most of Türkish customers
We spend too much time for reports. Sm solved this problem.
Very easy to use connectors available. Quick response from the support when we need. A lot of connectors :)
Sometimes problems requiring reconnecting sources. Loading time of certain statistics
Automate daily/monthly report that was done manualy before. Datavisualization: better to understand performances.
Supermetrics is very easy to navigate and you don't need to be a data wizard to use it. It links your ad platforms to Looker Studio reporting with the click of a button and is seamless and accurate.
The limitations on how many connections you can make based on your license.
Connecting non-Google products such as Meta, Pinterest and TikTok to our reporting dashboards to present campaign performance metrics all in one place for clients
everything can be automated and save time from pulling data from various platforms
custom events or conversions from Facebook cannot be downloaded.
saving time for pulling data
I love that supermetrics had so many connections available, so we can add the different sources to one report for the client to see the entire strategy and each channel of their campaign in one place. We utilize the the connectors constantly for all our clients reporting. It is also very easy to set up the different connectors.
The only downside is sometimes the connector quits pulling info, but it is usually an easy fix wit just reconnecting the data source.
Instead of having to peice together reporting from different platforms and softwares, we are able to creat campaign reporting in one central location with the different data source connections available.
Ease of use, number of guides and templates, helpful support staff. This is used for both weekly and monthly reports and is essential to our current reporting soluton. It was very easy to implement and build myself with just a rudimentary understanding of Looker Studio.
Nothing really comes to mind! I've found it to be excellent in general. Maybe some sort of introduction/onboarding for the back end of the platform.
We use Supermetrics to tie together the data sources from different platforms into an easy to review report that allows us to ensure we're on track and able to share a good overview with client.