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Most products write the emails for you while Lavender teaches you the principals of what makes a good email so you learn to write it yourself. I think one of the requirements of using Lavender should be that oyu follow them on LinkedIn as well. The amount of content they post has helped me more than any sales class I could have paid thousands of dollars for. The actual product is very simple but powerful when writing emails, because what Lavender realizes is that emails are not a one size fits all. From a team wide perspective, very easy for sales managers to look at the data and analytics and know exactly how to coach their reps.

Right now the hubspot integration has some glitches. Bugs will be fixed soon hopefully.

Helping me get better reply rates and book more outbound meetings. I've noticed a significant increase in the amount of meetings I've booked.

There are so many things you cannot control in sales and often times we have to let that go. There are, however, 2 major areas where we as reps can drive major impacts to the sale process and our ability to win. 1. Our initial message in reaching out. Because leaders are prospected every single day, it is nearly impossible to stand out in the crowd. Lavender enables me to send the right message with the highest chance of a response. It does this by helping me craft messages by choosing the right words, and builds meaning behind what I am trying to say. It will increase your Open, Read, and Response rate. 2. Our message throughout the sales process. When a prospect goes from "I'm interested" to "We met", this is the other major area where reps can drive impact to the sales process. Sales writing is in a really poor place right now, especially in the sales process. Too many emails that look and sound the same, with little follow-up context, relying on the fact that there was a demo. Lavender helps me draft an email that nails on pain-points, drives the value of what I want to say. It will increase your discovery conversion rate and your overall win rate, by helping you stand out against your competitors.

A superhuman integration would be cool, but not a need to have.

Low Reply Rates. Almost everyone in sales is facing low email reply rates, and the number of emails will continue to rise in 2023.