Drift est une plate-forme de chat en direct, de messagerie intégrée et de gestion des e-mails basée sur le cloud qui consolide les fonctionnalités essentielles pour les équipes de vente et de marketing. La plate-forme propose des widgets de chat en direct personnalisables, des suivis par e-mail pour les chats abandonnés, des historiques de conversation, l'automatisation des campagnes par e-mail et un chatbot alimenté par l'IA. Parmi ses fonctionnalités clés, citons la messagerie intégrée à l'application de Drift qui cible ses clients avec des prises de contrôle pleine page et des curseurs.sages. Les utilisateurs peuvent également créer des campagnes d'e-mails automatisées avec une gamme de déclencheurs, pour l'intégration des clients, la prévention du désabonnement, etc.
Compétences |
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Segment |
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Déploiement | Cloud / SaaS / Web, Mobile Android, Mobile iPad, Mobile iPhone |
Assistance | 24h/7 et XNUMXj/XNUMX (représentant en direct), chat, e-mail/assistance, FAQ/forum, base de connaissances, assistance téléphonique |
Formation | Documentation |
Langues | anglais |
I like that we can design the bot to engage at first with simple questions, and route the answers toward the appropriate departments internally.
The bot could go and I'd be happy with it.
We get in front of site visitors and begin human to human conversations with them as soon as possible. Drift is great for that.
Drift has been the missing piece of our marketing efforts to capture more leads and convert them faster. Sometimes, people hesitate to reach out to a salesperson directly but feel confident to "play" around with a bot which helps them find the information they need faster and lets them be in control of the process.
Everyone needs to enter their email before starting to chat with us, however, this email is not visible on the chat itself, so the bot will ask the visitor for their email again in the conversation and people feel like it's redundant as they have already entered this information to start the conversation. For repeated visitors, the bot will already know the email but the chat operator will not. This makes following up harder.
Drift has shortened the lead life and increased the number of potential clients we capture. It saves the sales and the support teams time by prescreening questions and taking care of general inquiries.
Getting a direct connection to our customers at the time of purchase. It's incredibly powerful. We'd talk to somebody, answer their questions, and watch the sale on the other end.
The dashboard is kind of confusing. There's a learning curve no doubt. Also, it refreshes the page with each action, so it's kinda slow.
Drift has helped us field customer questions as they arise. As a result, we have less customer service inquiries.
I think see people on our website in real time and being able to send them a chat.
The interface was a little confusing at first.
The problem we are solving is understanding which accounts are going on our website.
I like that customers come in though the website and chat directly with us. If we feel that the customer is a good fit we can ask them to jump on a call with us right away to qualify them, i've booked meeting off people coming in just to browse.
I would like to see a localized time zone for customers if possible, And if the addition of auto logon/logoff could be added as sometimes our reps forget to logoff at the end of the day and conversations will still route to them,
Customers congesting the support queue with general inquiries. Getting to the customer faster and potentially getting them on calls sooner
I like that drift integrates with my calendar so prospects can directly book a meeting. Drift also is able to tell you the location or IP address of the prospect which helps us identify who's territory it is and who to reach out. I also really like the fact that is celebrates when your inbox is cleaned out, It even alerted me when my calendar disconnected . Also I have not had any problems with the bot or any problem with 2 people reaching out at the same time because it lets you know who is online with the prospect
I do not like the disqualification lead portion, I sometimes forger and I wished you it could remind you before you close it out. I also wish it emailed you more when you get a meeting booked.
I can have a better understanding of WHY and WHO is visiting my company website. This way I can make sure that I have the correct material on my website and also monitor when I have the most webiste traffic, and then assign team mates to be on at that time. I also have had a lot of meetings/demos booked on the drift website integration with Chilipiper. Intergration with Salesforce also allows me to revisit the leads and easily know they are from drift for ROI purposes.
it's great to when I know my Account is on the website and I can jump on to answer their questions
Not all the visitors are associated with a company name
Customer Engagement..More conversations and an increase in product demonstrations
We like Drift because it helps us engage with our potential clients before we even get the chance to talk to them. The bot can answer basic questions and direct people in the correct direction. It's really helpful with onboarding clients and collecting their email and contact information.
The navigation of the playbooks is somewhat challenging. It would be nice to see color-coded flows to better track complex paths. It is also tough to see the order of what people who visit your page see. Which of the playbooks will impact them? What are some scenarios of movement between bots?
We are adding clients to our database pretty easily
Drift is best at guiding you along the way to conversational marketing. Marketing changes and evolves so rapidly that it's tough to know what to learn and what to ignore. Drift takes that off your plate by engaging, delighting, and ultimately guiding you on your journey to conversational marketing.
The mobile app is still unclear to me in terms of how it integrates with your workflow. It seems like they want you to be able to take conversations anywhere and that's a great goal. But the notifications are buggy, it's very limited in terms of usability, there's no live view, and it's tough to really understand the way they want you to use it right now. Love the idea, needs a bit more to get to where it needs to be, perhaps more education on it for your customers.
We're solving real time questions. FAQ's are generic, impersonal, and often misguided. Being able to answer any question a customer has in real time is infinitely more valuable. It leads to better conversions, better customer service, and ultimately a better brand image. You want people to click to learn more about you, about your team, and having a team member's picture pop up with a welcome message is a more efficient, less obtrusive way to do that, so we're big fans of that aspect as well.
Drift has made a monumental difference to our ability to convert prospects on our website. I have on average had 4/5 demos scheduled every week for the last 3 months. As our Marketing effort rise and we go to more events I have the utmost confidence in Drift delivering these prospects to our demo doorstep. It’s easy to use, super informative and ridiculously efficient in allowing anyone to book a time in our calendar for a call. Populating it with all the information from our zoom accounts. TOP FAVE FEATURE: We can see when any of our customers or leads are online and chatting in the bot though instant notifications and reply to them which truly adds a personalized touchpoint. PS. Don’t get me started on Drift video. All I will say on this is… *GameChanger*
Sometimes people don't show up to our demonstrations but we mitigate risk around this by following up with Drift video now to show them there is a person behind the calendar invite/bot
Converting our customers a lot quicker on our site! Routing the right customers to the right relationship manager & adding a personalized touch
Drift is an easy way to start conversations with visitors without having to be available 24/7. I'm excited to see the impact on conversion rates and how we can use it for a number of different lead sources.
It can be a bit complicated to get started, but once you've got the hang of it, it becomes pretty intuitive!
We are able to direct visitors down the right path for THEM, rather than funneling everyone down the same path, hoping it's a good fit.
It’s simple , it embeds into my browser and is easy to track and even better it allows me to engage w people When they engage w my content.
I’d like more flexibility to integrate into zoom so I can do videos w remote people
More effective communications both internally and externally
Being able to share the camera and screen has really helped to zone in on areas of interest to a particular prospect. Easily using it from the browser and creating gifs that can be shared in email to capture attention has been small features that have made it easier to use and more impactful.
Nothing to note as of yet, going great so far
Less prospect drop off, less lost deals to no-decision and increased adoption of technology
Where do I start? From how easy it was to implement, to the support creating the playbooks, to the strategic and tactical support from my customer success manager, the process has been easy!
Nothing as of yet but we have just recently implemented. The one thing that I'd like to improve, but that's through playbooks, is to have fewer customer inquiries.
The biggest problem I wanted to solve is to improve my site conversion, esp on the key pages like contact us and trial pages. We had a lot of people either 1. leaving without filling the form or 2. not responding to the SDR outreach after submitting the form. Having a way to reach them real-time has been great. I'm already seeing results with meetings booked.
I like that it is so user friendly for those with limited technological capability
The only thing I dislike is that it does not give notifications to our email accounts to notify us when a message is received
We are helping potential patients get connected with our services through an online chat portal. It is definitely a plus to have those who access our website get help immediately if they have questions, comments, concerns, etc.
I love how conversations take the place of forms. In business today something as simple as a conversation in place of a mundane form can set your business apart. I also love how attentive and available Drift's support team is.
There's nothing I can say that I dislike at this time.
It enables us to let our company's personality shine through in the form of our bot. Once our bot has wowed them, the handoff to one of our team members is seamless.
Having spent much of my career in Product Marketing and Marketing automation / Demand Gen leadership roles, it's refreshing at how quickly this platform is evolving to being a really valuable tool.
No complaints at this point. Any configuration challenges I had were addressed very fast.
Lead generation, simplifying and streamlining the user experience when it comes to qualifying prospects.
We implemented the pro-edition of Drift and our CSM had us up and running in about half the time we had planned based on her clear understanding of the tool and quick uptake on how our business works.
The out of the box Salesforce integration requires a level of nuance and strategy at the playbook level that has created a small subset of our data from Drift that is unclean, meaning we're getting engagement to a degree that generates a record in Salesforce, but neither our marketing nor sales teams can really act on that. There may be some refinements we can go through in our sync settings and how our playbooks are structured, but this requires some big strategic choices about conversational marketing we weren't prepared for; ultimately we wished all the Drift leads in our Salesforce system were at least "as good" as a simple first name/last name/email like most of our forms collect.
We've seen a large number of our e-commerce traffic balk on our Shopify checkout pages, and we've been unsure what was happening to those users when they abandoned. When we deployed bots, we could see in the playbook analytics that most of our self-serve users would opt to speak to someone versus proceed to checkout when given the option. This has allowed us to manage our user journeys by price point, making our lower-priced options more frictionless, but adding in a layer of customer support and human-sales-support for the larger value items at the final step before finishing a transaction. This has allowed us to use our live-sales talent much more efficiently in order to seal the deal on big packages while letting the automations and bot playbooks manage consumers that are more comfortable self-serving at the lower price points. This one learning has been huge in our move to more e-commerce and with regards to our CRO efforts in Shopify.
Love the support that Drift has provided our whole team from the very start through the implementation. The product is top-notch. We have already seen a boost in our numbers and am excited to continue to improve and fine-tune the product to grow our sales.
As users of Zoho CRM, we don't have a direct integration but utilize Zapier to send chat information back. We make it work, but it is not a 2 way or seamless integration. I also wish that when the scheduler link is dropped into a chat, that it would come from the person dropping it in, not from the Chat Bot.
We're working to capture leads who visit the site and may want to learn more or not want to fill out a static form. We hope to qualify leads in a shorter amount of time by catching them while they are on the site, asking them a few questions, and passing them directly on to the sales executive utilizing the meeting scheduler. We have already seen a lift in our numbers and are forecasting even larger lift as the team continues to be trained.
Drift is an amazing product that's backed by a great company. Their free content is great, the sales experience was exceptional and the actual product is amazing. I love everything about Drift.
Hmm... Can't think of any! I love everything about Drift
Drift is great at driving our leads further down the funnel through the conversations on our website & I love the self scheduler tool that we use in all of our marketing email. Makes everything that very efficient.