Bloomreach Commerce Experience Cloud Avis et détails du produit

There are so many amazing features to this tool: 1) campaign and emails management 2) predictions 3) recommendation engines are amazing 4) lead scoring and audience segmentation 5) excellent customer base and source to collect data points 6) extremely helpful live support team

one has to take advance course in order to be fully proficient in creating reports and analysis

Revenue from emails sent from exponea has increased from 17% to 21% We are seeing huge potential in our email marketing strategy

Exponea is a fantastic tool with endless potential permutations and the ability to dissect and disseminate data throughout your organisation giving you that nirvana of single customer view and omnichannel experience along with all the other buzzwords marketers love to throw around. Exponea is infinitely scalable, the API is very simple to work with and connects with pretty much anything with very little effort, even the most obscure software platforms, given the correct development, will be able to connect and communicate with Exponea. Effectively you're given a blank sheet of paper and you use all of the tools within the toolbox to produce and create your CRM specifically for your business. It genuinely is an off-the-shelf software solution that morphs into a bespoke application for your business.

Exponea is sold as a 'tool for marketeers' and whilst that is true it should be noted that that is like me selling you the best car ever, taking you to the garage to pick it up and opening the door to a floor covered in parts and saying 'there you go the best car you'll ever drive'. The point is that Exponea is a tremendously powerful toolbox that requires a lot of configuration and set-up for you to start experiencing the benefits it will bring to your business. That's not necessarily a bad thing but it's more to make you aware you won't be logging in and running reports and gaining insights from day 1 - unless you spend a ton of money on consultation or development to get you up and running before going live within your business. There are a couple of basic limitations which I know they have in the pipeline, for example being able to view the specific email you sent to Customer X seems to be a stretch currently - which given the likes of MailChimp, Campaign Monitor etc all manage to do in one click seems a weird function to leave out. I mean why would you want to know what you sent to a specific customer wouldn't you rather see the generic template with a ton of dynamic code in it?!

Actually understanding our customers. We've currently only implemented the email triggers, campaigns etc and integrated it with our internal systems. However, we are about to embark on web layers and stretch the capabilities further. We have numerous API connections which is all adding to the view of our customers and starting to allow us to tailor experiences for our customer base. Currently only scratching the surface but we have a clear plan and are confident Exponea is able to deliver on everything we need it to do.

Friendly user panel, great eCommerce experience, very useful

It is great for eCommerce campaigns but should focus on other markets also

SMS, email, MMS campaigns, e-commerce campaigns, web tracking, web targeting

I like how visual the platform is and how you can see data flowing through in real time.

I would like if you could organise sceanrios into folders

We have increased our open rate and inbox placement using exponea

I like to have the opportunity to customize anything with javascript, css or html and mixed with the AI of Bloomreach has.

Sometimes load of some scenarios or projects is kind of slow

I've solved a lot of metrics and data results for my clients, and I can help them to have a bigger view of their goals

High-speed web integration. Very intuitive features, you can start to do campaigns just after web integration. Bloomreach has all major features, which we need to create a modern and successful campaign more efficiently. Bloomreach has excellent support that always tries to solve all questions quickly and efficiently. Exponea is an ever-evolving environment with new possibilities.

Debugging console for scripts is missing. Some more complex features are a bit confusing for an inexperienced user.

Bloomreach helped us with several projects. In general, it was about becoming more information about behavior of customers on the web. From which we could create more effective campaigns, with all modern trends - automatization, personalization, follow-ups, care etc.

easy navigation; Support from the support chat, especially from Marek :) He is the most knowledgeable and approachable consultant; whenever he responds to my request, I know that it will be for sure fulfilled.

sometimes logic is not so straightforward, for instance, when filtering by customer funnels vs attributes, when placed across the timestamps in the report how it behaves is usually not easy to explain.

recurring customers, retention problems, churt rate, CLV, etc.

Easy personalization, powerful email editor.

We'd like more features to utilize the data in our marketing activities beyond the current stack.

Bloomreach made our email marketing more powerful with it's personalization features.

Bloomreach is a very intuitive platform. That makes it very easy to use, and its UX is friendly. I use a lot the scenario tool, which is great for automation. Also you can preview your work before you send a campaign to your segment, which is very helpful.

I think it should be more adaptable in terms of template design. I used to feel very limited when I wanted to create a template. Even the option to elaborate one with HTML looks very problematic.

I'm communicating my company's products and features to reach our customers. We're trying to increase our activation and retention rate using Bloomreach, and we're on our way to making it.

user friendly top-notch many functionalities

it's a bit pricy, but one has to pay for the quality :)

better customization and personalization for customers