Bloomreach Commerce Experience Cloud Avis et détails du produit

- Very easy and intuitive interface - Super powerful - Great support and responsiveness

You can do achieve the same things in many different ways and especially at the beginning this could get a bit confusing

- One place for all our customer communication - One customer overview - Sophisticated omni-channel journey creation

Push Notifications, Events and customer attribution....

Customer UI and Deleting of Unwanted Events from Data Manager.

Notifications to users, targeted marketing....

The ability to combine a customer data platform and marketing automation tool within one system. Within one tool we can quickly see where the business opportunities are, take action and track progress. The tool is easy to use and new features are continuously being developed with input from clients.

Survey tool could be better. Need to use a third party tool for more functionality.

Understanding the behaviour and value of our customers. Sending more targeted communications to deliver business value. Automating tasks where possible.

- When we started with Exponea, they were extremely helpful & made sure we understand everything, so we can use Exponea in the best & most effective way - Personalisation is on another level with Exponea & easy to use within email campaigns (when you understand a little bit of Jinja) - When you understand Exponea completely (for example how it looks at the data with a filter) automations are very easy to set up - There are many possibilities for segmentations. Not only for email marketing, but also for channels such as Facebook Ads & Google Ads.

We've had a few more advanced cases which we were not able to set up within Exponea. We needed another tool for that, but Exponea is still extremely helpfull and will try to help you with these kind of things!

Before Exponea it was a struggle to set up automations, segments & personalization. With Exponea this is all so easy! Now, we have a more engaged crowd and the results of email marketing get better & better.

Exponea takes something that most people believe is complicated and packages into a very easy-to-use software package. It makes it easier for you to make a significant positive impact on your business. Exponea is a very collaborative partner that really helps you move your business forward.

The only downside is there is so much the platform can do, sometimes it's hard to know where to prioritise your efforts.

We are solving several problems that we had previously thanks to Exponea. We are able to better monitor customer behaviour, improve our segmentation, and enhance our automated multi-channel communication with customers. We have improved our customer engagement exponentially and really believe that we are now providing a more advanced level of customer service thanks to Exponea.

The Single Customer View which contains insight into things such as Customer Lifetime Value, preferred categories and RFM Segmentations. The out of the box integrations which fuel the events based analytics makes personalised omni-channel communications easily executable. The team is also great, from the customer success, integration, sales and support services, everyone is always more than happy to go that extra mile to get things done.

Nothing I can really think of so far, things have progressed well and at a great speed but we are early in on our partnership.

Personalisation at scale: Before Exponea we could only personalise content on a per channel basis as a basic level of personalisation. Now with Exponea we’re able to personalise all customer touch points including previously untouched channels such as mobile push and web push. As all communication channels are powered by Exponea’s single and consistent dataset, it enables true omni-channel personalisation at scale.

The wide range of functionalities and ease of use. Every part of Exponea is easy to use, yet includes endless options. I haven't yet come across anything I've wanted to do that the platform cannot perform - there is an option for everything. The support team are also fantastic. I also love that everything is in one place.

There is very little that needs improvement, other than perhaps more lengthy and detailed guides - however, the support team have more than made up for this and always on hand for any questions!

Creating new customer segments with ease, including the ability to instantly target customers who have engaged with previous campaigns. The scenario tool is fantastic for being able to make quick, reliable selection criteria.

Exponea is the only tool, that allows me to track all the customer's activity in so well structured way, and utilize it with a top efficiency in my product analytics and customer journey automation. Also, multiple-ID tracking, profile merging system allows me to combine 6 sources of tracking data, empowering my 4-6 months customer journey to be continuous and visible.

The only problem I can see is the hight entrance plank for the new users. Though, all the benefits I get, definitely worth the effort.

I need to have a clear and easy-to-utilize tracking history of all the customer's actions. Depending on that, I need to analyze the website actions, personalize the website, and also be able to actively and pro-actively contact the customer, depending on his current state.

Real-time event tracking, very user-friendly interface, very helpful support team, constant improvement and new features introduction.

Sometimes their documentation may not be sufficient to implement the features or complete the integration. There are certain technical limitations that would take some considerable time to have been implemented: one FCM key per project allows only one App per project for example.

Omni-channel campaign management became easy to implement and benefit from since we implemented Exponea. To show banners on our site or in our mobile app (Android & IOS) if they are in our platform (active session) To send browser push and/or mobile push if the user has left our platform recently (active session has been within hours) To send email to those users who have not had active session for a few days. To send sms if the user's email became invalid To add the user to the retargeting campaign if the user stopped reacting to our emails/ push notification and sms. We also can add new channels and test them without any costly integration by using Exponea's webhooks. A/B testing became usual for our Campaign Managers. We continuously improve our Campaign performance by introducing new logic and by changing the number of touch points and playing with the new offers. It is very easy to use A/B testing in Exponea and you can basically a/b test anything starting from one channel/campaign to the multivariate/multiple mediums when your A variant is consequently replicated through all touch-points during the campaign. Customer data management and tracking as well as deduplication and merging all identificators to have 360 customer view and act upon it by sending the notification to them via the most recent interaction or preference history (so we won't send the email to user if they have visited our mobile app just a while ago, we will send the mobile push. And if the user do not read our emails, like the last 3-5 emails but comes back after the sms sent then we will send the next notification via sms instead of piling up the unread email number in their inbox) Exponea is great in terms of managing the User retention by running campaigns that intend to increase the number of returned users and reduce the churn at the early stages when they lose interest and need attention. Yes, i am talking about RFM segmentation and relative ease of implementation of such technique. Yet your Creative and Content guys should be ready for this challenge as your offer should really be relevant and valuable for these segments. Use of Jinja, JS, SQL, HTML, CSS in creating/editing weblayers, email templates, extracting the data really helps with getting the right result and meeting business requirements. We are still exploring their features and looking forward to growing our business with them.

Superb product with endless possibilities to solve every business hypothesis easily.

Steeper learning curve discourages occasional users.

As a consultant, increasing revenue from the current customer base of multiple telco clients.