---
title: ClickFunnels vs Unbounce
products:
- clickfunnels
- unbounce
updated_at: '2026-08-28T22:24:40Z'
---

# ClickFunnels vs Unbounce

Side-by-side comparison of ClickFunnels and Unbounce.

## Quick comparison

| Attribute | ClickFunnels | Unbounce |
| --- | --- | --- |
| Category | Conversion Rate Optimization Software | Conversion Rate Optimization Software |
| Rating | 4.7/5 (391) | 4.4/5 (359) |
| Starting price | from $147.0 per month | from $99.0 per month |
| Free plan | No | No |
| API | Yes | Yes |
| AI features | No | Yes |
| Open source | No | No |

## Shared features

- A/B Testing
- API Access
- Campaign Management
- Conversion Tracking
- Customizable Templates
- Drag & Drop Editor
- Goal Setting / Tracking

## Unique strengths

**ClickFunnels:** E-Commerce Integration, Funnel Analysis, Mobile Optimization, Reporting & Analytics

**Unbounce:** Real-time Data

## ClickFunnels

> Enabling People To Grow Their Companies Through Sales Funnels

- **Category:** Conversion Rate Optimization Software
- **Vendor:** Etison LLC
- **Website:** https://www.clickfunnels.com/
- **Rating:** 4.7/5 (391 reviews)
- **Capabilities:** API

Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and don’t know how to code, it’s a true cloud-based drag and drop funnel creation tool that enables businesses to convert visitors into leads and leads into customers. It offers easy-to-use funnel templates from lead capture and customer acquisition with one-click upsell capability, to a follow-up sequence (available to ClickFunnels Platimum users) across multiple channels. Optimization functionalities such as A/B testing are also available. Since pages are built following a funnel structure, built-in analytics conveniently shows conversion and drop-off rates across the flow, making it easy to formulate insights and identify improvement opportunities.

**Pros:** - Creating sales funnels has never been as easy
- The drag-and-drop tool is responsive
- ClickFunnels does come with great customer support

**Cons:** - There is limited email functionality available
- This software can overwhelm beginners
- It has an aggressive marketing and affiliate program that can annoy some people

**Pricing:**
- Basic: $147.0 per month
- Platinum: $197.0 per month
- Funnel Hacker: $297.0 per month

**Reviewer segments:** Small Business 95.4%; Mid Market 3.3%; Enterprise 1.3%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation, Videos, Webinars, Live Online, In Person

**Integrations (17):** ActiveCampaign for Marketing, Automizy, Builderall, Constant Contact, Craftly.AI, Domain.com, EasyWebinar, Elastic Email, GetResponse, HubSpot CRM, Shopify, SimpleTexting, Thinkific Plus, WebinarGeek, WebinarNinja, WP Engine, Zapier

**Vendor:** Etison LLC · Eagle, Idaho, United States · founded 2014

## Unbounce

> Smart marketing tools to grow your business

- **Category:** Conversion Rate Optimization Software
- **Vendor:** Unbounce Marketing Solutions Inc.
- **Website:** https://unbounce.com/
- **Rating:** 4.4/5 (359 reviews)
- **Capabilities:** AI, API

Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.

**Pros:** - Extensive guides and resources 
- Excellent natural copy generation, with minimal editing required. 
- Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
- Chrome extension to automatically create content on social channels. 
- Excellent A/B testing functionality
- Huge toolkit at your fingertips

**Cons:** - Not ideal for creating long-form copy, due to limited output options.
- No options to help you organize your content.
- It needs better analytics tracking
- Price is uninviting unless you’re making money
- Responsiveness and mobile optimization could be improved

**Pricing:**
- Launch: $99.0 per month
- Optimize: $145.0 per month
- Accelerate: $240.0 per month
- Concierge: $625.0 per month

**Reviewer segments:** Small Business 60.4%; Mid Market 34.3%; Enterprise 5.3%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (31):** ActiveCampaign for Marketing, Automizy, AWeber, BenchmarkONE, BigMarker, CallRail, Campayn, Close, Copper, Craftly.AI, Crazy Egg, Domain.com, Elastic Email, GoToWebinar, HubSpot CRM, iContact, Impact, Kissmetrics, Mailercloud, Nutshell, OnePageCRM, Outgrow, Robly, Sitecore Experience Manager, Systeme, Template Monster, WhatConverts, Wistia, Zoho Campaigns, Zoho CRM, Zoho Marketing Automation

**Vendor:** Unbounce Marketing Solutions Inc. · Vancouver, British Columbia, Canada · founded 2009